Mass Communication: What the Programme Involves and What Students Study in Art/Humanities
Contents
Mass Communication is a programme concerned with the study and practice of communicating information to large audiences through different forms of media. It combines communication, writing, media production, information gathering and audience-focused content.
In the JAMB Arts/Humanities brochure, Mass Communication is listed among the programmes under the Faculty/School/College of Arts. It appears as programme number 57 in the Arts/Humanities programme list.
What Do Students Study in Mass Communication?
The programme exposes students to different aspects of communication and the media. Depending on the institution and the structure of its curriculum, students may encounter areas such as journalism, broadcasting, public relations, advertising, media writing, communication research and digital media.
- Journalism and news writing
- Broadcasting
- Radio and television production
- Public relations
- Advertising
- Media and communication studies
- Communication research
- Digital and online media
- Media writing and editing
- Audience and communication studies
The Nature of the Programme
Mass Communication is suitable for students who are interested in how information is gathered, developed and communicated to the public. It can involve both theoretical learning and practical communication activities, particularly where an institution provides opportunities for students to work with media production and related tools.
Who May Enjoy Studying Mass Communication?
Students who enjoy writing, speaking, researching, interviewing, creating content or following current affairs may find the programme interesting. Good communication ability and curiosity about people and events can also be useful qualities for someone considering the field.
Skills You Can Build
Mass Communication can help students develop skills in writing, research, interviewing, public communication, media production, information analysis and content development. These skills can be useful both within traditional media and in newer digital communication environments.
The admission requirements are not identical in every institution listed for the programme. The JAMB admission information, for example, gives institution-specific conditions for schools such as Ajayi and Covenant, while also identifying particular conditions for Jos and UNN.
Before Choosing the Course
Mass Communication can lead into several communication-related areas, but students should also consider the specific institution they intend to attend. Course structure, practical opportunities and admission conditions can vary from one institution to another.
For further information on the programme and its admission conditions, candidates can consult the document below.
UTME2027 Editorial Team
The UTME2027 Editorial Team publishes accurate, timely and well-researched JAMB news, admission updates, CBT preparation guides and official educational information for Nigerian students. Every article is reviewed before publication to ensure accuracy and clarity.
