The Main Areas of Business Administration You Can Explore
Contents
Business Administration Covers Different Business Functions
One of the major features of Business Administration is its wide coverage. Students are introduced to different parts of an organisation and can later develop deeper interests in particular areas.
Management
Management deals with planning, organising, coordinating and controlling organisational activities and resources.
Marketing
Marketing focuses on customers, markets, products, promotion, sales and the relationship between an organisation and its customers.
Human Resource Management
This area focuses on employees and workplace issues, including recruitment, staff development, motivation and employee relationships.
Operations Management
Operations involves coordinating the activities required to produce goods or provide services while making effective use of available resources.
Entrepreneurship
Entrepreneurship deals with identifying opportunities, developing business ideas and managing the challenges associated with creating and growing a business.
Business Strategy
Strategy concerns the direction of an organisation and the decisions it makes in response to customers, competitors, resources and changes in the business environment.
Business Communication
Business communication involves sharing information and ideas effectively with employees, customers, managers and other stakeholders.
Business Analysis
Business analysis involves examining information, identifying problems and supporting decisions that can improve organisational performance.
These areas are connected. A manager may need knowledge of employees, customers, operations and business strategy when making an organisational decision.
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